Alpha is here to help strategy, corporate development and proposition executives define their go-to-market strategy and identify growth opportunities, including Mergers and Acquisitions. Our expertise lies in helping establish strategic objectives that account for key market, product and client dynamics. 

Key Challenges

We help our clients address a number of key challenges including how they:

  • Define their strategic vision and deliver it
  • Enter new target market(s)
  • Maximise the value of their investments across the deal lifecycle
  • Evolve their proposition to better meet customer needs and their organisation’s strategic objectives
  • Drive profitable growth


Key Focus Areas

Strategy and growth definition

  • Full review or definition of our clients’ strategic vision and objectives.  Assessment of opportunities and execution capability gaps.

New market entry

  • Identification and evaluation of new markets which offer profitable growth and align with strategic objectives.


  • Deal lifecycle support. From target identification, selection and due diligence to post-deal integration and optimisation plus carve out and separation.
  • Find out more about our Mergers and Acquisitions capability.

Proposition strategy and design

  • Exploration of products and proposition opportunities which strengthen alignment with customer needs and deliver value for money.

Outcomes & Benefits

Enhanced understanding of the dynamics and trends shaping our clients’ markets.

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Defined strategic vision and direction.
Evaluated and prioritised strategic opportunities, how to access them and the roadmap for execution.
Insight led defined go to market approach based on market dynamics and capability requirements.

Meet Our Experts