In the evolving and consolidating insurance market, Alpha works to help insurers optimise their distribution strategies, operations and technologies to drive meaningful engagement with their channels and customers. Our expertise lies in helping our clients implement a diversified approach involving digital underwriting solutions, collaboration with brokers and exploration of affinity channels to reach their clients at the right time, in the right place, with the most relevant insurance products.

Key Challenges

We help our clients address a number of key challenges including how they:

  • Create sustained growth, scale and secure value chain control
  • Achieve greater automation and develop technology-enabled distribution models
  • Develop channel engagement strategies backed by data and advanced analytics
  • Designing and implementing sales forecasting and planning, sales performance management, and salesforce automation technology


Key Focus Areas

Distribution strategy and design

  • Support across target client definition, product simplification analysis, partnerships assessment (affinity, marketing) and defining the transformation roadmap.

Broker segmentation and engagement

Digital distribution

  • Support to define or deliver digitisation of channel and client journeys with the objective to place channels and clients at the centre of the digital strategy to deliver an optimised experience.
  • Find out more about our Customer Digital and Data capability.

Product and proposition development

  • Defining new product offerings and complementary services tailored to meet client’s specific needs.

Distribution tools

  • Vision, design, vendor selection and implementation of sales force automation / CRM, sales planning and forecasting, and sales performance management technologies.
  • Find out more about our Technology capability.

Client service development

  • Support to deliver client relationship services / systems and improved client journeys (incl. product personalisation).

Outcomes & Benefits

Identification of the channels and segments to target and how to unlock them.
Enabling distribution teams to provide proactive, multi-channel distribution of insurance products.
Generating increased revenue from improved insights into sales performance.
Developing market ready insurance solutions, tailored to clients' specific needs, at a time when they are most inclined to take out a policy.

Meet Our Experts